On May 12, 2024, Julien Courbet presented a special episode of the program Capital on M6, dedicated to outdoor kitchens. This documentary highlighted two subsidiaries of the group: Le Marquier and Cook'in Garden, each offering a range of products adapted to different needs and budgets.
Le Marquier: La Plancha Made in France
Le Marquier is a brand specialized in high-end plancha made in France. Recognized for its quality and know-how, this subsidiary offers a variety of modules to create personalized outdoor kitchens. Le Marquier focuses on sustainability and aesthetics, aimed at outdoor cooking enthusiasts who are looking for sturdy and elegant products.
Cook'in Garden: Outdoor Kitchen at Competitive Prices
Cook'in Garden, a brand of the Garden Max subsidiary, specializes in barbecues, griddles and other outdoor cooking equipment. Unlike Le Marquier, Cook'in Garden offers more affordable products thanks to delocalized production and optimization of transport and storage costs. This strategy allows Garden Max to offer good value for money, making outdoor kitchens accessible to a wider audience. Additionally, the company uses artificial intelligence software to create innovative designs.
Complementarity highlighted by Capital
The Capital documentary highlighted the strengths of these two brands by underlining their complementarity. Le Marquier seduces with its commitment to made in France and sustainability, while Cook'in Garden attracts consumers thanks to its competitive prices. By combining these approaches, Aryes satisfies a diverse clientele, from demanding food enthusiasts to amateurs looking for practical and affordable solutions.
The Capital episode of May 12, 2024 offered a great window to the brands Le Marquier and Cook'in Garden. Thanks to recognized expertise and innovative strategies, these two subsidiaries continue to develop the world of outdoor kitchens, each in their own way, by meeting the expectations and needs of their customers.
