Aryes is celebrating a significant advance in its growth strategy with the opening of a new Somasia factory in Fengkai, China. This development is part of the continuity of the group's efforts to diversify and expand internationally, with an emphasis on innovation and quality in the outdoor cooking equipment sector.
The Fengkai factory, which covers 55,000 m², represents an important milestone for SOMAGIC, a subsidiary of Aryes and leader in the French market for charcoal barbecues. This expansion illustrates the company's commitment to strengthening its presence in international markets and meeting the growing demand for high-quality outdoor cooking products.
For more than 30 years, SOMAGIC has been renowned for its ability to innovate in the field of barbecues and griddles. The company develops around thirty new products every year, consolidating its reference position in the sector. The facilities in La Genète (71) continue to produce cast iron barbecues under the Somagic Créateur de Saveurs brand, while the new factory in Fengkai will focus on the production of pressed steel barbecues.
This choice of location in China for Somasia allows SOMAGIC to benefit from a strategic production base in Asia, thus optimizing manufacturing costs while maintaining high standards of quality and performance. The products manufactured in Fengkai will cover a wide range, ranging from entry-level models to more sophisticated versions equipped with lids for cooking simulating an oven, which is very popular on the American market.
The inauguration of the factory was marked by a ceremony on 23 April 2023, with the presence of managers from Aryes and numerous local collaborators. This factory is not only a pillar for SOMAGIC's production, but also a vector of economic development for the Fengkai region, creating jobs and promoting the transfer of technical and management skills.
In addition, this investment reflects Aryes' long-term vision as a shareholder, seeking to ensure sustainable growth while adapting to global market dynamics. The opening of the Fengkai factory is a strategic response to the challenges of globalization, allowing SOMAGIC to remain competitive.
With this new installation, Aryes and SOMAGIC reaffirm their commitment to innovation, quality, and customer satisfaction, while continuing their mission as leaders in the outdoor cooking solutions industry. This development opens up promising prospects for the future of SOMAGIC and reinforces its central role in Aryes's global strategy.
